Specializing in the re-branding of disability

The Bez Graniz Cultural Centre helps to find solutions for people with disabilities that help to make the world more convenient for those who really need it.
Disability does not need a ramp, but access to new technologies and unexpected opportunities.
Bez Graniz (Russian for "Without Borders") started as a private initiative in 2008. The organization has become a leader in skills improvement and the employment of the disabled professionals. We also conduct sports master-classes and marathons, and organize international conferences on creating an accessible environment.

Significant and sustainable change in the quality of life for the disabled and their families and friends (about 18% of the world population according to WHO 2015) needs a systemic and wholistic approach.

From the very beginning of our work, we paid attention to adaptive clothes, and in 2011 and 2012 we conducted the first ever international contest for designers of clothes and accessories for people with disability.
Raising awareness and educational activities
We inspire future fashion sp­ecialists to perceive adaptive clothes ­as part of a new direction for th­eir work and invite leading specialists in this­ sphere to share their experience
Since 2010, Bezgraniz Couture has been organizing annual scientific-practical conferences and round tables about the creation of clothes for people with disabilities. Our participants are international professionals from inviting the leading universities in Ivanovo, Novosibirsk, St.-Petersburg, Moscow, Tomsk as well as international educational force from Portugal and Germany.

In 2014, we offered the British Higher School of Art & Design in Moscow an educational course on designing clothes for people with disabilities as part of their fashion design curriculum. Today, collections created by the students are presented on the runways of Mercedes-Benz Fashion Week and Los-Angeles Fashion Week and have been launched into production.
Professional promotion of adaptive topic
An important outcome of Mercedes-Benz Fashion Week Russia 2014 and 2015 is that these shows not only promote awareness among the general public, but they have helped to develop professionals from different areas who are helping to create momentum for the emerging fashionable adaptive industry.
At corporations, universities and city festivals, TEDx we conduct workshops on designing clothes for people with disabilities, and deliver lectures on the topics of "Rebranding of Disability".
A milestone in our work to rebrand the image of people with disabilities is the photo-project "Acropolis: How I Found My Body". As part of the city festival, people with disabilities, well-known Russian writers and opinion-makers also took part in the artistic-public project "Extraterrestrials".
"Bez Graniz" is the Russian representative of the international project for social entrepreneurship, Dialogue Social Enterprise. Our project "Dialogue in the Dark Moscow" is a business workshop in complete darkness run by blind trainers.
Research
Bezgraniz Couture commissioned new research "People with disabilities ARE consumers of fashion products and services" (2015)
Until this report, there was no comprehensive research of the disabled market as fashion consumers. According to the estimated data we have, people with disabilities throughout the world are active consumers in the fashion market. However, existing products do not offer adequate goods and services, nor accessibility for shopping. What the research revealed is that this untapped market is equal to the size of China.The report was provided/conducted by the School of Art&Design at the Nottingham Trent University UK and supported by Burda Style International.
Collaboration with our customers and partners having disability at every stage of our work is obligatory. We invite people with disabilities as employees, experts in educational programs, participants/models in fashion shows and special projects, and designers of advertising and marketing materials
Why Fashion?
Disability today is a lifestyle that challenges people who live it every day to master their own environment and the world that surrounds them.

Comfortable clothes help us to be more confident and to achieve success. Moreover, a stylish well-dressed person with a disability changes perceptions more successfully than many social campaigns. Clothes are a gateway to inclusion that allows people with disabilities to more naturally integrate into society.

UNO Convention on the Rights of Persons with Disabilities states that the necessary inclusion of people with physical or mental disability will be achieved when states, industries and communities will change their attitude towards this socially marginalized group and will offer them the necessary goods and services which will include them into public and market processes. This includes the world of fashion. Though more than 200 artisan and small businesses worldwide produce clothes for people with disabilities, only a few produce goods that provide the physical and emotional comfort that truly meets the needs of this unique market. Bezgraniz Couture is here to fill that void.
Founders
Janina Urussowa
Janina is one of Russia's leading experts for social advertisement and PR as well as social innovation and NGO related topics. She is a dedicated social entrepreneur, motivation speaker and TEDx speaker. Heading the Cultural Center Bez Graniz|Without Borders she manages the Bezgraniz Couture Project and initiates socially relevant projects with the aim to change the perception in society in regards to PWD. Janina was shortlisted as "Humanitarian of the Year 2014" at "THE MOSCOW TIMES AWARDS 2014", the Ernst and Young Award Business Woman 2016 and was rewarded the title "Person of Culture" at the "The Best Social Projects in Russia Award ". She is a member of the Council on Disability under supervision of the President of the Russian Federation. She is dedicated member of Rotary International where she is Paul Harris Fellow and president elect for 2017/18. Janina graduated from University for Architecture in Moscow and received her PhD at the Ludwig Uhland Institute of European Anthropology at the University of Tubingen (Germany). She worked at an international corporation as Head of Corporate Communications in Russia.

Janina is founder and co-owner of NP Cultural Center "Bez Graniz| Without Borders and Marketkompas (social entrepreneurship).
Tobias Reisner
Tobias worked more than 15 years for an international electronics corporation in senior executive positions in different countries. He developed an interest for fast growing and fast changing emerging markets, which keeps him attracted until today.

2003 Tobias founded ANTOR Group of Companies developing IT solutions for logistics process optimization and sales process optimization. It became a leading player in the markets of Russia/ CIS and is now on the jump into other markets around the globe.

Tobias is also engaged in social entrepreneurship and runs several startup companies focusing on different social activities closely related to people with disability. Also in 2012 Tobias opened the international franchise branch of Dialogue in the Dark in Russia creating jobs for visually impaired experts and offering a wide range of professional trainings to top executives in Russia as well as cultural events in complete darkness.

Tobias joined the Rotary Club in 2005 where he held several board positions. He is Paul Harris Fellow and does actively support community projects in Moscow.

Being an entrepreneur, Tobias always keeps a focus on sustainability and financial solidity; teaming up with creative individuals he creates the right platform to introduce new concepts on regional and global level.
Tobias Reisner
Tobias worked more than 15 years for an international electronics corporation in senior executive positions in different countries. He developed an interest for fast growing and fast changing emerging markets, which keeps him attracted until today.

2003 Tobias founded ANTOR Group of Companies developing IT solutions for logistics process optimization and sales process optimization. It became a leading player in the markets of Russia/ CIS and is now on the jump into other markets around the globe.

Tobias is also engaged in social entrepreneurship and runs several startup companies focusing on different social activities closely related to people with disability. Also in 2012 Tobias opened the international franchise branch of Dialogue in the Dark in Russia creating jobs for visually impaired experts and offering a wide range of professional trainings to top executives in Russia as well as cultural events in complete darkness.

Tobias joined the Rotary Club in 2005 where he held several board positions. He is Paul Harris Fellow and does actively support community projects in Moscow.

Being an entrepreneur, Tobias always keeps a focus on sustainability and financial solidity; teaming up with creative individuals he creates the right platform to introduce new concepts on regional and global level.
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